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Litigation Survey

In response to the need for preventing litigation, CRIF CCIS launched the objective and fair market survey services from the standpoint of a third party, including brand awareness and trademark confusion surveys. These market surveys are based on social science research methods and followed the statistical standards and principles. The procedures from the initial questionnaire design (including the selection of the products of competitors), survey location, representative consumers to the final survey report are all endorsed and confirmed professionally. Therefore, the surveys became a reliable reference basis for clients.

Achievement

Success Cases I : Brand and Trademark Confusion Survey

Internationally renowned lip balm brand - What made this project special is that the investigating entity was no longer the traditional or common trademark logo, and there was almost no enterprise in the entire market can undertake this project. So how did CRIF CCIS conduct the survey?

We sorted out the reasons why the court believed that it won the case in the judgment

In the aspect of the questionnaire design, apart from defining the relationship between “appearance characteristics“ and “product type“ clearly, it was also signed and endorsed by relevant scholars and experts to confirm that the questionnaire did not induce the respondents.

In the aspect of the questionnaire design, apart from defining the relationship between “appearance characteristics“ and “product type“ clearly, it was also signed and endorsed by relevant scholars and experts to confirm that the questionnaire did not induce the respondents.

Adopt the CLT (central location test) and random sampling to ask consumers what brand they would think of when they see this product with these appearance characteristics and then confirm that the appearance of the product has gained wide popularity after it has been available in the market for a while and even got the result that the product shape has had the so-called acquired distinctiveness.

Adopt the CLT (central location test) and random sampling to ask consumers what brand they would think of when they see this product with these appearance characteristics and then confirm that the appearance of the product has gained wide popularity after it has been available in the market for a while and even got the result that the product shape has had the so-called acquired distinctiveness.

Relevant research methods and survey principles were also endorsed by scholars and experts to confirm that they conform to the social science research methods and standards of statistics.

Relevant research methods and survey principles were also endorsed by scholars and experts to confirm that they conform to the social science research methods and standards of statistics.

Due to the large amount of personal data involved in the survey process, CRIF CCIS passed the certification of ISO-27001 to ensure that client confidentiality and investigation data (personal data) are not leaked. It protects client data strictly through the highest level of international information security certification and ensures the data security of each project through relevant internal control and internal regulations.

Due to the large amount of personal data involved in the survey process, CRIF CCIS passed the certification of ISO-27001 to ensure that client confidentiality and investigation data (personal data) are not leaked. It protects client data strictly through the highest level of international information security certification and ensures the data security of each project through relevant internal control and internal regulations.

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Success Cases II : Brand and Trademark Awareness and Identity Survey

Well-known German sports brand - This brand’s sportswear are wore by most consumers, but when the client applied for trademark registration in Taiwan, it was rejected for “the fair market competition will be affected if the plaintiff is granted exclusive rights to the trademark.” Therefore, it went to CRIF CCIS, and the Intellectual Property Court sent a letter to appoint CRIF CCIS as the appraiser to submit a market survey report.

We sorted out the reasons why the court believed that it won the case in the judgment

Professional market survey report - “The market survey report provided by CRIF CCIS used the data collected and integrated and quantitative analysis methods to compile statistics based on some kind of experimental design to further verify its hypothesis, and the statistical analysis data provided for the basis for judgment should be one of the identification tools.“

Professional market survey report - “The market survey report provided by CRIF CCIS used the data collected and integrated and quantitative analysis methods to compile statistics based on some kind of experimental design to further verify its hypothesis, and the statistical analysis data provided for the basis for judgment should be one of the identification tools.“

Define consumer groups and respondents through consumer data from a neutral third party and confirm that the surveyed targets are representative consumers. At the same time, to fully present the relevant stakeholders involved in this project, schools and garment manufacturers were also regarded as the survey targets.

Define consumer groups and respondents through consumer data from a neutral third party and confirm that the surveyed targets are representative consumers. At the same time, to fully present the relevant stakeholders involved in this project, schools and garment manufacturers were also regarded as the survey targets.

Integrate social science research methods with trademark confusion examination guidelines and ensure that consumers were not induced in the aspect of questionnaire design, interview rules and trademark presentation methods.

Integrate social science research methods with trademark confusion examination guidelines and ensure that consumers were not induced in the aspect of questionnaire design, interview rules and trademark presentation methods.

The credible survey unit - “CRIF CCIS was selected by the brain Magazine as the second largest and the oldest survey company in Taiwan, and its survey methods include the survey period, method, region, target, sampling method, population and sample sizes and other information; moreover, the contents and conclusions of the questionnaire are deductively reasonable and relevant.“

The credible survey unit - “CRIF CCIS was selected by the brain Magazine as the second largest and the oldest survey company in Taiwan, and its survey methods include the survey period, method, region, target, sampling method, population and sample sizes and other information; moreover, the contents and conclusions of the questionnaire are deductively reasonable and relevant.“

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